Amanda Lopes
The appointment starts on the site.
- Type
- Website
- Industry
- Health and nutrition
- Platforms
- Website and booking
- Year
- 2026
The problem
An online nutritionist needed a full calendar, not a business card.
Amanda sees patients from Fortaleza and all over Brazil by video call, in the evening. Booking depended on back-and-forth messages until a time was found.
She also needed to show up for people searching for an online nutritionist on Google, speaking to patients rather than fellow professionals.
The live site, working. Scroll, click and try it.
The solution
What we did
We designed in Figma and shipped in Astro a light, welcoming site, with her photos and booking right above the fold.
Patients pick a goal, day and time, and the message lands ready in her WhatsApp. Each specialty got its own page, and the blog answers real everyday questions.
Decisions
The 3 key decisions
What we decided before designing, and why.
Book before scrolling
The booking form sits in the hero. Whoever has already decided doesn't have to hunt for the button.
WhatsApp as the destination
No new system for her to learn: the message arrives with goal, date and time filled in.
SEO for patients
Titles and structured data written for people looking for an appointment, without technical jargon.
Project
The result
01 Booking in 4 steps, with the summary alongside.
02 A page for each goal.
03 The online appointment explained.
04 Who you'll be seeing.
05 Frequently asked questions.
Outcome
What changed
- 4 steps
- to book
- 97
- mobile performance score
- Website
- Booking
- Specialty pages
- Blog
- Local SEO
