PH Academy
Season 27.

Type: Landing page
Industry: Education and games
Platforms: Sales page
Year: 2026

The problem

Each year the game changes. Fall behind, go down.

PH Academy teaches EA FC with lessons from a former pro player and coach. Every season, the game changes the rules for defense, passing and finishing.

EA FC lessons from a former pro player. Every season, the game changes the rules.

For the EA FC 27 launch, the page had to show what changed and why it's worth studying, to an audience that has played for years.

FC 26 vs. FC 27, point by point.

The solution

What we did

We designed the page around the change: an FC 26 vs. FC 27 comparison, point by point, before introducing the modules.

The page speaks the players' language, with the mentor shown as an in-game card and a direct offer at the end.

Decisions

The 3 key decisions

What we decided before designing, and why.

What changed comes first
Defending, pressing, crossing, passing and corners: the comparison sells before the course even appears.
The game's look
Dark background, pitch green and the mentor as a special card. The audience recognizes itself.
A no-nonsense offer
Price, what's included and the guarantee in a single block.