AURYX
Every element, a guardian.

Type: Landing page
Industry: Games
Platforms: Landing page and art direction

The problem

A universe that only existed in text.

AURYX was about to launch an RPG of elemental guardians and needed to open the waitlist before the game existed.

There was no character art, just descriptions of five creatures. Without images, there's nothing to make anyone want to play.

Guardians section: one card per element.

The solution

What we did

We created the art direction for the five guardians (fire, forest, thunder, water and cloud), with short AI-generated images and animations finished by hand.

Art direction for the five guardians, with AI images and animations finished by hand.

The landing page shows the universe in one scroll: all five in the hero, a card per guardian, a waitlist call.

Decisions

The 3 key decisions

What we decided before designing, and why.

Characters first, interface second
The page is almost all guardians. The interface stays quiet so it never competes with the art.
Short, looping motion
Three- to five-second animations, light enough to run on the page without slowing the load.
One color per element
Fire in orange, water in blue, cloud in lilac. Color guides people through the cards and hints at each one's personality.
One color per guardian. Color guides people and hints at each one's personality.