Adv Dashboard
The firm in one dashboard.

The problem

Leads came in from everywhere and no one knew how many became contracts.No one knew how many leads became contracts.

A law firm with several practice areas got leads through its website, social media and referrals, and tracked everything in spreadsheets.

Without an overview, no one could tell which area converted best, which lawyer was swamped or where revenue came from.

The dashboard in perspective.

The solution

We designed one dashboard for leads, practice areas, regions and lawyers, with conversion and revenue always in view.

Settings and notifications are one click away, so the partner can adjust routing rules without relying on anyone.

Decisions

What we decided before designing, and why.

Conversion at the center
The number that matters, how many leads became contracts, sits at the top of every screen.
Views partners use
Practice area, region and lawyer: the filters follow how the firm is already organized.
Dark theme with one accent
A dark background and red reserved for what needs attention. The eye goes straight to what changed.