Tactik
Resolved before the build.

The problem

A good builder, a site that proved nothing.

A commercial builder in Melbourne, Australia, bids for offices, warehouses, student housing and childcare centers in competitive tenders.

Clients compare builders on cost, timeline and delivery. Industry sites talk in adjectives and hide exactly those numbers.

Clients compare cost, timeline and delivery. Industry sites hide those numbers.

Selected projects, with cost and timeline side by side.

The solution

We designed a site that treats every build as evidence: cost, timeline and what happened at handover, in the same format, to compare side by side.

Every build becomes evidence: cost, timeline and handover in one format, to compare.

The projects page works as a register filterable by sector, region and value, and the company's method shows up with numbers, not promises.

Projects filterable by sector, region and value, and the method in numbers, not promises.

Decisions

What we decided before designing, and why.

Evidence, not adjectives
Each project shows value, program and outcome. Visitors draw their own conclusions.
Technical drawing as a language
Line-drawn facades and dimensions, not stock site photos: the site speaks construction buyers' language.
One CTA for deciders
“Discuss a tender” on every screen, because that's what the client came to do.